We were honored to be featured in February’s issue of Forbes Magazine as one of their most promising companies of the year. Ranked #40 in their list of 100, Ritani is the only jewelry brand to be profiled this year. Forbes highlighted our ‘bricks and clicks’ model, which allows customers to design and order rings online, before previewing them in their local jewelry store before making a purchase.
CEO Brian Watkins sat down with renowned entrepreneur, Clayton Mathile, to discuss the branding of such a unique business model. Positioned to benefit local retailers by giving them a visible presence online, Ritani gives customers the online educational resources they need to make a confident purchase. They then have the option of seeing their custom engagement ring or loose diamond in person, before deciding to buy. Since 90% of engagement ring purchases begin online and yet only 10% are actually bought there, Ritani’s offering provides shoppers with everything they need for the journey.
At Ritani.com, customers can view real HD imagery and videos of diamonds, before selecting up to 4 for a free review with a certified gemologist. They are shown the unique qualities of each diamond, going beyond the grades to observe the detailed differences.
Once they have chosen their favorite to preview in-store, it can either be set in a ring setting of their choice, or shipped as a loose stone. When it arrives at their local jeweler’s, customers are notified. They can then try on the ring, while an expert retailer answers any further questions they may have. If they decide the ring or diamond does not meet their expectations, customers can walk away with no obligation to purchase.
Says Brian Watkins, “It’s an honor to be recognized by Forbes as one of our nation’s most promising companies. We look forward to continuing our growth in 2014, welcoming customers new and old, while developing our robust network of trusted local jewelers.”